Performance Optimization Techniques That Can Boost Your Website Speed by 50%

Website speed can make or break your online success. At Designs2Code, we've helped numerous clients achieve dramatic performance improvements through these proven techniques.

1. Image Optimization

Images often account for 50-80% of a webpage's total weight. Optimize them by:

• Converting to WebP format
• Implementing lazy loading for below-the-fold images
• Using responsive images

<img src="image.jpg" loading="lazy" alt="Description">

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2. Implement Effective Caching

Set up browser caching headers and utilize a CDN:

# Apache configuration
<IfModule mod_expires.c>
   ExpiresActive On
   ExpiresByType image/jpg "access plus 1 year"
   ExpiresByType text/css "access plus 1 month"
   ExpiresByType text/javascript "access plus 1 month"
</IfModule>

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3. JavaScript Optimization

Load JavaScript efficiently:

‍<!-- Defer non-critical scripts -->
<script defer src="non-critical.js"></script>

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4. CSS Optimization

Inline critical CSS and defer non-critical styles:

<style>
 /* Critical CSS here */
 .header { /* ... */ }
</style>
<link rel="preload" href="styles.css" as="style"
     onload="this.onload=null;this.rel='stylesheet'">

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5. Enable Compression

Enable GZIP compression on your server:

# Apache configuration
<IfModule mod_deflate.c>
   AddOutputFilterByType DEFLATE text/html
   AddOutputFilterByType DEFLATE text/css
   AddOutputFilterByType DEFLATE application/javascript
</IfModule>

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Real Results

We recently helped an e-commerce client implement these optimizations, achieving:

• Page load time reduction from 4.2s to 1.8s
• 23% increase in mobile conversion rate
• 15% decrease in bounce rate

Ready to speed up your website? Book a call with our team at Designs2Code for a performance audit and optimization plan.

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